"Alliances play a critical part
in SAS' overall business strategy
for delivering and implementing
SAS software. Now we're going to
the next level by including a 'sell-through'
approach," says Dr. Jim Goodnight,
CEO of SAS. "Building out our network
of partners to formally include
VARs gives us an excellent opportunity
to build our revenue stream and
ensure that businesses of all sizes
have better access to the power
of SAS Business Intelligence. These
relationships will be invaluable
to the future success of SAS."
Headed by industry veteran Miles
Mahoney, who has built partner channel
programs for Borland Software, Business
Objects and Crystal Decisions, the
new business unit will strengthen
SAS' position as the top independent
software vendor in the BI market.
With an established infrastructure
that includes dedicated partner
development teams, internal channel
sales teams and system engineers,
SAS' channel program will focus
on the
SAS Enterprise Intelligence
Platform, including
business intelligence,
data integration and
advanced analytics.
Helping partners, increasing market
share
"This channel sales program
will significantly increase SAS'
market penetration by authorizing
our channel partners to resell the
most comprehensive business intelligence
software on the market," says Mahoney,
Vice President of SAS' Strategic
Alliances and Channels division.
"SAS is a recognized and trusted
brand that resellers can leverage
across industries, and our world-class
support ensures that partners can
stay focused on meeting the needs
of their customers. By implementing
a channel-neutral model and investing
our sales efforts into top-level
industry VARs, we've created a win-win
dynamic for us, our partners and
our customers."
SAS' reseller program includes VARs
such as:
- • Aviana Global Technologies
- • Claraview
- • COMSYS
- • Creative Computing
- • Mainline Information Systems
- • Qualex
- • ThotWave
SAS is also using its partnerships
with well-known companies such as
HP and IBM to expand the program.
These resellers are reaching into
new markets, helping organizations
derive value from internal data
that will affect their success.
"Leveraging the value provided by
the reseller channel is an excellent
way to drive profitable revenue
growth and increase market share,"
says Stephen Graham, IDC Group Vice
President for Global Software Business
Strategies. "With this announcement,
SAS is clearly stating its intention
to further extend its market reach
to include any organization requiring
true enterprise intelligence."
